I wanted to introduce you to a favorite wedding vendor… Jenna with Fleur De Lis. Jenna owns a paperie boutique in the Denver Tech Center and loves coming up with creative invitation suites for brides. I had the pleasure of meeting up with her last month and asked her a few questions about her business and 2012 goals.
And, if you recall, she designed the beautiful MENU cards shown below in our styled shoot back in December. Be sure to check out more of her work here. And for more inspiration, visit Tutto Bella, a blog on beauty penned by Jenna and her two sisters.
Here’s a few of my questions and her answers!
What do you want potential clients to know about you?
- I would love for potential clients to know that my staff and I are here to help them with all their paper and gift needs when it comes to weddings, baby announcements, graduations, bar/bat mizvahs, birthdays … you name it! We take customer service to the extreme, as it is our #1 priority that we take very seriously. As invitation consultants for our customers, we strive to create one-of-a-kind invitations within our client’s budget and that portrays their style and sets the tone for their special occasion.
What types of stationery do you offer?
- As far as paperware, we offer pretty much anything you can think of: custom invitations, programs, place cards, personalized stationery, napkins, notepads, business cards, and various marketing materials.
What is your favorite thing about your job?
- This is very hard to answer because every aspect of my job is a dream come true. I get to bring my dog to work, my staff is literally my family (my mom, sister, and sister-in-law), I get to create custom designs on paper, I get to visit with customers every day and help them find retail items they need/want … I could go on and on! If I have to just pick one thing – I would have to say that my favorite part of my job is working with such wonderful customers. I get to work with people on the most special occasions in their lives – weddings, birthdays, babies, new homes. I don’t ever forget how lucky I am to have the chance to work with such wonderful people.
What is a trend you hope to see more of in 2012?
- I hope to see a comeback for creative, special baby announcements (that are not ordered online). Some people are just not mailing out special baby announcements anymore – if they order at all, the announcements all look the same because they are all ordered from the same online company. We do not up-charge our designs – prices are straight from our designers, and our prices are competitive with online retailers (plus we do all the work for you!). I would want something more special to send to loved ones across the country – something worth framing for the baby’s room. Who wouldn’t?!?
Who is your ideal client?
- Everyone is an ideal client for us (not to be too cliche, because it really is true!). We strive to work with all different styles and budgets. Our goal is to create something our custom invitation clients love and can afford, no matter the budget. We love to work with local Colorado clients because we can develop a more personal relationship with them, but we also work with many clients out of state.
What is your biggest goal for 2012?
- Our biggest goal for 2012 is to become the #1 place for wedding clients to come for all their paperware needs – save the dates, invitations, programs, place cards, etc. Weddings are a passion for us, and it is very rewarding for us to work with clients on such a special occasion. We know that a wedding day is the most important day of our clients’ lives and we want to make sure we enrich the experience for them and make it special.
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